Email marketing can be daunting and exciting at the same time. However, email campaigns can increase conversion and customer loyalty can increase – which makes the risk worth it!
Our experienced team can conduct a careful analysis of your customer database, your CTA and your messaging strategy. We can help you avoid the pitfalls and mistakes of email marketing – all while growing your business and increasing client loyalty.
It is important to send emails regularly, provide value, and manage your unsubscribe rate. There are risks of not following compliance and a risk of losing customers and leads – if they are receiving too many email or if the emails are meaningless to them.
We can optimize all aspects of your email strategy from lead to execution to reporting. We start by documenting your current process and then work toward enhancing:
– Ensure your CTAs are effective for your audience
– Analyze your metrics
– Define your target audiences or personas
– Integrate paid media efforts
– Ensure CRM connection – speed to your lead!